What we do

What We Do

Affinity Data provide multiple business services and solutions relating to the collection and use of comprehensive marketing and consumer data. We cater for most direct marketing campaigns, providing clients with all the relevant contact details needed to make contact as well as the consumer background information required to effectively target these markets with your marketing message.

Database Management

Database maintenance services can alleviate a lot of the complex legwork relating to the upkeep of these datasets, particularly when it comes to relevance and the structure of the tables. Cross referencing your data with our database of over 23 million consumers, we cleanse your dirty data and normalise all your entries to create a neat and highly relevant system of data.

We offer this as a one-time service or for permanent outsourcing. For more information, please visit our Database Management section.

Lead Generation

The most time-consuming and least rewarding activity for any marketing and sales force is the building of marketing leads, which have a better chance of bringing profitable business. Depending on your requirements we use various lead generating software applications and other methods to deliver as many pre-qualified sales leads, who are expecting your correspondence, as required.

The leads can applied across multiple direct marketing strategies, from telephone cold calling to bulk e-mail promotions. For more information, please visit our Lead Generation section.

Specialised Databases

If you are trying to expand your target market by aiming your direct marketing campaigns at new consumer segments or want to get richer information on an existing CRM or marketing database, our specialised database solutions can give you the consumer perspective needed to achieve this.

Just supply us with the details of your target market or your general marketing objective and the data variables you want information on, and we’ll provide you with a customised dataset designed according to these goals. Alternatively, you can supply us with your existing datasets and we’ll provide further data on the gaps you want filled.

For more information, please visit our Specialised Database section.

Marketing List Rentals

For companies who want to implement a single direct marketing campaign rather than a long term marketing strategy, and want to avoid the larger cost implications of purchasing a marketing list, we also offer rentals on our consumer lists. These datasets are compiled according to client specifications. They are well suited to cold calling or bulk e-mail campaigns where a specific offer or special promotion is being advertised.

While the marketing list is under rental, we will provide updates for it to ensure it stays relevant. For more information, please visit our Marketing List Rentals section.

Other Services

For those unfamiliar with the technical aspects of direct digital marketing or lack the proper time budget to properly implement these types of campaigns, we offer various supplementary services to assist in effectively connecting to potential customers.

• Reports on campaign performance
• Lead tracking
• Statistical analysis of data

These support services are individually negotiated with each client. For more information on this, please contact us or send us an enquiry.

Note: We emphasise ethics with all of our data collection methods and strictly conform to the 9 Principles of The Protection of Personal information Act (POPI).

Small Business SEO Services

Search engine optimization (SEO) is what increases your chances of your website being found when customers search for a product or services. If your website does not rank for your keywords, then you don’t exist. Need help with with your site rankings or need your website to be optimised? Then why not make use of our Small business Seo Services?.