Direct Marketing

Direct Marketing

Welcome to Affinity Data Direct Marketing Specialists

Our story is simple yet powerful. We’re a full-service South African direct marketing company that is large enough to offer comprehensive data driven direct marketing strategies, but human enough to care. We pride ourselves on doing one thing better than any other agency: focus all our resources and energy on delivering a strong, irrefutable ROI that goes straight to your bottom line.

Data fuelled. Results Driven

Established in 2004 as a full service lead generation specialist, Affinity Data today works across all elements of the direct marketing campaigns.

We believe in a simple truth: any marketing strategy should be based on real customer behaviour’s and actionable data. From email, to web sites, mobile devices to direct mail today’s consumers expect a consistent, unified experience. This need for coordinated, multi-channel marketing makes communicating with any customer today a complicated business.

We’re experts at maximizing impact.

We often get asked: How do we connect you with greater ROI?

• First: Our methodology provides a nearly fail-proof system of marketing strategy, planning, concept, execution, measurement and analysis.
• Secondly: Hard earned experience, we actively use results from previous and similar campaigns as the starting point for all our strategic recommendations.
• Third: Never Stop Testing! If there is one thing we have learned is that marketing success and lead generation depends on fast, comprehensive and actionable data and testing.

Effective and successful Direct Marketing campaigns and strategies is all about continuous learning and innovation. This kind of closed-loop approach is extremely rare, and exceptionally powerful.

Success relies on building relationships.

We understand that both client and agency will bring different expectations and qualities and to the relationship — which are rarely balanced. But we believe they can be.

At Affinity Data we’re looking for long-term, mutually beneficial relationships. Our best work and results are born from a true collaboration between our clients and us.

We’re experienced professionals who've worked on everything from banking, and plastics to education, computer software and even economic development.

Our Services

• Digital Campaign
• Creative Services
• Analytics & customer insights
• Relationship insights

If you need to generate more qualified leads, get more clients and make more sales? Then contact us to request a FREE, no-obligation phone Strategy Session.