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The path to more accurate data
For most organizations, data-source discovery, analysis and comparison are major resource drains, then why do it? With Affinity
Data's help Data profiling integrated with data modelling can help you overcome traditional data discovery challenges by finding hidden inconsistencies in data or providing metrics to correct errors in your database environment, and much more.
Simply put Data modelling is the process of designing and validating a database that will be used to meet a business challenge. It is through the use of analytical techniques on data for the purpose of developing a thorough knowledge of a database’s content, structure and quality that any organization can truly unlock the power lying it its database.
Affinity Data helps organisations such as yours target customers and enquirers accurately trough:
File
Matching & Enhancing
By matching your
data to ours we can
add any number of
additional fields of
information enabling
you to target your
customers &
enquirers more
accurately.
Here are just some
of the fields you
can add in order to
make your in-house
database a true
marketing tool:
Consumer Records
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Gender |
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Age |
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Income |
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Marital
Status |
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Mailing
Address
Verification |
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Telephone
Number |
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Occupation |
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Demographics |
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Home
ownership |
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Subscriptions |
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Spending
patterns |
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Social clubs |
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Previous
responses to
direct
marketing
campaigns |
Data Profiling
Having carried out a
file match &
enhancement we will
be able to produce a
detailed report
showing you the
exact profile of
your customers and
enquirers. We can
even create profiles
by customer spend
and thus help you to
focus on your most
profitable market
segments.
The result will be a
combination of
lower/more efficient
marketing spends and
higher/more
profitable response
rates. |
