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If you build your list with care they will come
Whether you're sending an email, an SMS or a postal mailing your customer relationships are the lifeline of your business and nobody knows that better than Affinity
Data.
Gone are the days of expecting to strike it lucky with a mass mailing. With the advent of Social media and blogs the importance of communications to the individual engaged in with your brand or product is key, and this means knowing and managing your customer. A well managed and looked after list allowing you to talk to multiple people at once will greatly benefit you in this pursuit.
THE QUESTION HAS TO BE ASKED:
What good is data if it doesn’t translate to cold, hard cash? “No good,” we say! Understanding the importance of opt-in list building and data list management can be reduced to a simple equation:
CUSTOMER DATA + ORGANIZATION = $
Using Affinity Data’s secret formula (i.e., lots of experience), we’ll organize and manage all of your electronic lists and marketing data.Our List Management service include but are not limited to:
Data List Management
If you have sourced your own data or you are using a customer database or both we can accept this in a variety of ways including hard copy, diskette, CD, DVD, flash disc, FTP upload and email.
Deduplication
We will identify
duplicate records
within a file or
where multiple lists
are to be merged
between the files.
Using a hierarchy
provided by you we
will the flag the
appropriate
duplicates for
suppression from the
mailing.
Format
A successful mailing
campaign depends
upon all of its
component parts
being of a high
standard, not least
the addressing
format. All of your
data will be
reformatted
according to your
predetermined
specification i.e.
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Upper &
lower case |
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Creating
salutations |
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Spell
checking |
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Field layout |
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Completion
of part
addresses |
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