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Facilitating Information Sharing
We all know that any collective enterprise must have records that are both reasonably accurate and readily accessible. In a commercial operation, failures in data management can lead to bankruptcy. In a public service it can put the lives of thousands of people at risk and waste public money on a grand scale.
Failure or the inability to share information between departments and information systems leads to mistakes and misunderstanding, which in turn leads to poor customer service. As a company you cannot really afford to be without data management and you must choose to treat it as a vital corporate asset and take appropriate steps to ensure that it is fit for purpose.
So what does this all mean?
Simply put the Foundation of a good marketing database is having access to up to date and correct information; and knowing how your different customer types behave based on the ability to produce quality information in the correct format, quickly.
Affinity
Data we see Data Management an overarching term that refers to all aspects of creating, housing, delivering, maintaining and retiring data and is inclusive of the infrastructure, personnel, processes and other requirements for identifying, consolidating and optimizing data assets for efficiency and usefulness.
At Affinity Data we supply end-to-end outsourced database management solutions that will offer your organisation a database approach and structure that will focus on delivering answer and solutions.
Answer and solutions to questions such as.
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What type of data will you need? Will it be reproducible? What would happen if it got lost or became unusable later? |
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How much data will you need, and at what growth rate? How often will it change? |
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Who will use it now, and later? |
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Who controls it (marketing, finance, customer services)? |
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How long should it be retained? e.g. 3-5 years, 10-20 years, permanently? |
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Are there tools or software needed to create/process/visualize the data? |
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Any special privacy or security requirements? e.g., personal data, high-security data? |
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Any sharing requirements? e.g., between marketing and finance? |
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Any other requirements? e.g., data management plan in proposal?
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