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Keeping your
business and
consumer data
spotless
Data Cleaning is an essential part of the Information Management Chain and a critical element of List management. Simply put Data cleansing or data scrubbing is the act of detecting and correcting (or removing) corrupt or inaccurate records from a database and as such essential to your bottom line.
The data any company holds on its customers is vital to the business, enabling it to provide excellent customer service and to support future marketing efforts. Data cleansing (also known as data cleaning) should be regularly performed on any database of business or consumer records to keep your data accurate and up-to-date, as Data degrades every year and should have firm ‘best before’ dates.
For example the
South African Post
Office makes over 3
million postcode and
address related
changes every year as people move,
marry, divorce and
die.
By making use of Affinity
Data's address management system and suppression library we can virtually guarantee to save you money on wasted or returned mailing costs.
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Reformatting
of Data |
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Deduplication/Mere
Purge |
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The Mailing
Preference
Service file |
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The
Telephone
Preference
Service file |
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The
Goneaways
Suppression
File 7.5M
records |
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The DMA
National
Do-not-contact
list |
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