CONTACT DETAILS:

Tel: 0861 DATA 4 U

Fax: 086 6000 536

Physical address:
16 Joseph Ave, Northcliff, ext 12, Johannesburg

Postal address:
Postnet Suite 179 Private Bag X1 Northcliff 2115

Email: info@affinitydata.co.za

Data cleaning

Keeping your business and consumer data spotless

Data Cleaning is an essential part of the Information Management Chain and a critical element of List management. Simply put Data cleansing or data scrubbing is the act of detecting and correcting (or removing) corrupt or inaccurate records from a database and as such essential to your bottom line.

The data any company holds on its customers is vital to the business, enabling it to provide excellent customer service and to support future marketing efforts. Data cleansing (also known as data cleaning) should be regularly performed on any database of business or consumer records to keep your data accurate and up-to-date, as Data degrades every year and should have firm ‘best before’ dates.

For example the South African Post Office makes over 3 million postcode and address related changes every year as people move, marry, divorce and die.

By making use of Affinity Data's address management system and suppression library we can virtually guarantee to save you money on wasted or returned mailing costs.

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Reformatting of Data

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Deduplication/Mere Purge

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The Mailing Preference Service file

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The Telephone Preference Service file

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The Goneaways Suppression File 7.5M records

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The DMA National Do-not-contact list

So why wait CALL US TODAY and let us recommend quality leads to help build your business or memberships through our targeted approach to Data and Strategies.